Maia Mosillo of Kodak Alaris Recognized as one of CRN’s 2018 Women of the Channel
ROCHESTER, N.Y, May 16 – Alaris, a Kodak Alaris business, announced today that CRN®, a brand of The Channel Company, has named Maia Mosillo, Alaris Senior Digital Marketing Manager, to its prestigious 2018 Women of the Channel list. The executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision and unique role in driving channel growth and innovation.
CRN editors select the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.
As Senior Digital Marketing Manager for Alaris, Mosillo is responsible for strategic marketing for the U.S. & Canada region, including demand generation and the Alaris Partner Program. Most recently, she worked to improve the process of onboarding new partners. A new, tailored approach to onboarding is minimizing partner ramp-up time and maximizing their ongoing engagement and productivity. Thanks to Mosillo’s efforts, earlier this month Alaris was honored with the SiriusDecisions 2018 Program of the Year Award and recognized for having a strong approach to partner onboarding and effective sales, marketing and product strategies.
Mosillo has also been involved in ensuring the delivery of best-in-class marketing support, including the launch of Partner Concierge Services, which consist of website syndication, and customized marcom support. With this service, partners can now implement marketing toolkits quickly and easily, spending most of their time on what they do best: sales and support.
“This accomplished group of leaders is steadily guiding the IT channel into a prosperous new era of services-led business models and deep, strategic partnerships,” said Bob Skelley, CEO of The Channel Company. “CRN’s 2018 Women of the Channel list honors executives who are driving channel progress through a number of achievements—exemplary partner programs, innovative product development and marketing, effective team-building, visionary leadership and accelerated sales growth—as well as advocacy for the next generation of women channel executives.”
“It’s an honor to be recognized with so many successful women,” said Mosillo. “This is an exciting time for Alaris and our partners. For the 2nd consecutive year, the Alaris Partner Program earned a 5-Star rating in CRN’s Partner Program Guide. We’re proud to be recognized for partnering with resellers, distributors and ISVs to drive breakthrough results. We look forward to continuing to help partners connect with more end users through demand generation programs and sales enablers, and to make it easy for partners to be more profitable with new rebates, incentives, and promotions.”
The 2018 Women of the Channel list will be featured in the June issue of CRN Magazine and online at www.CRN.com/wotc.
For Mosillo’s complete CRN Women of the Channel profile, please visit https://wotc.crn.com/wotc2018-details.htm?w=13.